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Bill Luke History

In 1873, a teenager with an adventuresome spirit rode into a remote western town populated by about 1,000 hardy souls, liked what he saw, and decided to put down his roots in the desert. His name was Frank Luke and the town was Phoenix. In the years that followed, Frank married, raised nine children, prospered in business and spent the last 20 years of his life in public service.

In 1965, Bill Luke breaks ground for Bill Luke Chrysler Dealership. During this same year, his son Don Luke at the age of 20, becomes vice-president of Bill Luke Chrysler. The dealership moves after 32 years in 1967 from the 501 W. Washington Street location, to a new six-acre facility at 2425 W. Camelback Rd. At this location, Don would have his greatest impact.

Don continued to expand and elevate the family business. In 2006, he opened a brand-new Chrysler, Jeep, and Dodge dealership at the Camelback location. He also added the Fiat brand in 2012 and Alfa Romeo to the dealership’s large inventory later. Along with the 14-acre Bill Luke automotive mega used car dealership joining the Santan Motorplex.

Moreover, we are excited to expand our business to bring to you our new Marana dealership.

Work Culture

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“In business, the constant and never-ending search for quality should be paramount… The quest for excellence gives dignity to a person. It gives character to a business. It gives satisfaction to customers. So long as we seek excellence and accept nothing less, our business will succeed.”

Bill Luke Santan 33.2893926, -111.7617546.